Hi. I am Pradyum Anand.
Fashion is more than aesthetics—it’s a language of culture, identity, and innovation. My journey into this world has been anything but conventional, shaped by diverse experiences that sharpened my strategic thinking and leadership.
I started in pharmacy at Manipal University, where I gravitated toward event organizing, leadership, and sports like cricket and badminton, unknowingly honing skills in time management, adaptability, and strategy. However, my true calling emerged when I stepped into luxury at Middle East Fashion Week, Dubai. Working with the Middle East Fashion Council, I gained hands-on experience in brand management, consumer engagement, and retail operationsin a dynamic luxury market.
To deepen my expertise, I pursued a Master’s in Luxury & Brand Management at SCAD, immersing myself in marketing, supply chain, and strategic brand development. I had the honor of presenting to industry icon Domenico De Sole, collaborating with BMW to engage Gen Z in luxury automotive experiences, and leading a SCADpro x Deloitte project, where I developed strategic marketing solutions.
With a passion for problem-solving, storytelling, and brand strategy, I thrive on uncovering the "why" behind consumer behavior and crafting innovative solutions that elevate luxury brands—whether in fashion, automotive, or beyond. The journey is just beginning, and I’m excited to create meaningful impact in the world of luxury.
"What you wear is how you present yourself to the world, especially today, when human contacts are so quick. Fashion is instant language."
—Miuccia Prada
Offbeat Obsessions
Melomaniac
A melomaniac? Think walking iPod, minus the earbuds. Music's their lifeblood. Basically, they breathe music, sleep music, and dream in perfect pitch.
Certifications
University of Bocconi, Milan
05/2020
This Coursera course from Università Bocconi provides an immersive exploration of the inner workings of fashion and luxury companies. It unpacks the business of fashion, from crafting luxury brand identities to mastering omnichannel retail and digital communication. Learnt from industry experts and applied concepts through real-world case studies, making it ideal for anyone seeking to understand the business behind the fashion and luxury facade.
ESMOD, Paris
07/2022
Unleash your business acumen in fashion at ESMOD Paris. This program equips you to navigate the industry, from crafting powerful brands to mastering product development, merchandising, and global retail strategies. Learn from industry experts and emerge ready to lead in the ever-evolving world of fashion business.
Manipal College of Pharmaceutical Sciences, Manipal
09/2022
Forget memorizing drug names! At Manipal's B.Pharm program, I dived deep into the science behind medicine. I learnt how drugs are created (pharmaceutical chemistry!), how they work (pharmacology!), and even how to safely formulate and dispense them (pharmaceutics & pharmacy practice). Plus, I explored the business side (pharmaceutical management) and natural remedies (pharmacognosy). This program is the perfect launchpad for future in pharmacy!
Fashion Institute of Dubai, Dubai
01/2023
FAD Dubai's Luxury Brand Management course has given me the insider knowledge I need. No more just admiring the window displays - I learnt how to craft powerful brand strategies, develop high-end products, and create a shopping experience that oozes luxury. From marketing to retail, this course is my passport to a career I can truly get behind.
Inside LVMH
12/2023
LVMH's "INSIDE LVMH" wasn't just a certificate, it was an insider's look! I unraveled the LVMH ecosystem, mastered luxury fundamentals & challenges, then deep-dived into Creation & Branding and Operations & Supply Chain. Now I'm ready to navigate the world of luxury with expertise.
CPR Certification
04/2024
Don't worry, I wasn't trained by Hollywood! I'm a certified CPR whiz-bang, ready to bust out the chest compressions and breaths of life if needed. Basically, I'm a human AED on two legs, minus the shocking paddles (although sometimes those situations can be shocking enough).
Sports
Badminton
My badminton career ignited in India, where I competed professionally for years. This competitive fire led me to represent my state twice and my university (with over 20,000 students) 3 years in a row in tournaments, culminating in national accolades. This journey instilled dedication, discipline, and a passion for the sport that I'm eager to share.
I have also spent my younger self playing the most famous street game of India. I have competed at the district level for two consecutive years (2014, 2015) followed by a distinguished four-year captaincy of my MCOPS (Manipal College of Pharmaceutical Sciences) cricket team(2019-2022), Manipal demonstrably cultivated exceptional teamwork, discipline, and critical thinking acumen, all of which remain invaluable assets in my personal and professional endeavors.
Cricket
Swimming
While I've competed in swimming at a professional level, my passion for the sport extends far beyond the pool's edge. Swimming offers a wealth of fitness benefits, keeping me active and healthy. There's a certain enjoyment in the constant movement, and some days the intensity pushes me to new limits, which only adds to the fun. It's a fantastic way to challenge myself both physically and mentally.
Freelancing
Let me show you the world through my eyes...
In 2017, my musical compass went into overdrive! After jamming through a kaleidoscope of genres, house music and deep house tech beats stole my heart. But just grooving at gigs wasn't enough – I craved to crank the volume on India's house music scene. Fast forward, and I'm the conductor of this funky symphony! Over 15 events in Bangalore, Mangalore, and Manipal, I've seen over 5,000 people lose themselves in the rhythm. Witnessing the joy on their faces after a long week is my personal happy ending. This journey wasn't just about dropping beats, though. I became a maestro of leadership, management, artist wrangling (because, let's be real, artists can be divas!), and financial finesse – handling stacks of cash that could rival Scrooge McDuck's vault (well, maybe not that much, but you get the picture – $3,000- $4,000 a night!). Leading a crew of 8 amazing people, we weren't just promoting house music, we were living it!
Co Curriculars
I turned heads as part of a prestigious 25-student committee at our college. We orchestrated Pharmaquora, the college's crown jewel event, a three-day extravaganza brimming with workshops, inspiring speakers, cutthroat competitions, and unforgettable experiences. This academic spectacle not only grabbed the spotlight from local media, but sent ripples of excitement throughout the entire pharmacy college network in India!
For three years, I strutted my stuff and honed my leadership skills with GlamXGlitz, Manipal's largest student-run modeling club boasting over 150 members, from fierce fashionistas to talented costume artists and logistical masterminds. Rising through the ranks, I proudly served as President (2021-22), leading our team to conquer over 15 shows nationwide, collecting trophies and nurturing a vibrant community of young talent along the way.
From 2018-2021, I served on the esteemed MAPS council, the only student council in India affiliated with ISPOR. Rising from Class Representative to Joint Academic Secretary within this 60+ member body, I actively championed student voices and helped organize impactful events throughout the year.
I once held the keys to the coolest newsroom on campus! As part of the university's most prestigious student-run media body, I climbed the ranks from HR Head to Associate Editor. We were the campus chroniclers, capturing the city's hottest trends, events, and happenings. Collaborating with other student groups, we churned out engaging content that resonated with over 30,000 local students and a whopping half a million across the south! Keeping it relatable and trendy was a constant challenge, but one we always aced with fresh ideas and captivating content.